Service For You
The Rawhide Health care approach
Establishing a doctor:patient relationship that removes barriers to access and encourages open and frequent contact to support your health is the foundation of the Rawhide Health care approach.

The Goal And The Focus Is About You
Rawhide Health is about helping you with where you would like the help. Establishing a doctor:patient relationship that removes barriers to access and encourages open and frequent contact to support your health is the foundation of the Rawhide Health care approach. Setting out one fee for a complete year’s worth of outpatient medical care and management, to include general, nutritional, and medical counseling as well as access to the developing fitness center and fitness support means you do not need to question “can the doctor fit me in” or “do I have my co-pay” or “should I just wait a couple more days.” You can have confidence that the goal and focus is about you and how your health can best be served. Some of the ways that this can be achieved are set out in the following:
Direct Medical Care – PDF file
Direct Fitness Support – PDF file
Office Procedures – PDF file
Cancer Care Coordination – PDF file
End Of Life Planning – PDF file
Availability – PDF file
House calls*
Smoking cessation counseling and support
Stroke prevention
Reading between the lines of the foregoing should show Dr. Ross’ dedication to: service, his patients, continued knowledge and competency acquisition, and his commitment to standing by what he believes in.
* House calls may be undertaken at the discretion of Dr.Ross for any patient he feels this is important for in a given circumstance, without any concern for additional fees. Certain care plans can be established which will include regular and or scheduled house calls as a designated component of a health care plan, whether quarterly, monthly, weekly, or as needed. A house call should never be looked at as a step to avoid needed emergency services – call 911 if an emergency exists.
Direct Care
Direct Care, as practiced here, is an approach to medicine that places the emphasis on the development of the patient:doctor relationship. Its point is to promote a healthy exchange where the doctor does not have to answer to insurance company limitations on visit number or time allowed. It encourages the patient to come and spend as much time with the doctor as they would like to have, with no added cost. The patient never has a “penalty” of another co-pay or visit fee for wanting to talk to their doctor again or for keeping recommended follow-up.
Both prevention and treatment of disease with an emphasis on fundamental steps to develop personal efforts regarding fitness and nutrition are core tenets to Dr. Ross’ approach and are therefore included in all patient care plans. This includes membership to his fitness center.
Direct Care is not insurance. Speak with Dr. Ross to understand better what your needs are and what services he can provide.
Read more about the philosophy at Rawhide Health: